Canton Fair introduction 03
III. Recovery growth in export volume
Transaction volume in the 110th session reached USD37.9 billion, a 3% increase over the 109th. The main features are as follows:
Transaction volume in European and American markets declined sharply while that of emerging markets is relatively active. More European buyers attended the 110th session but most of them were for inquires only, actual transaction decreased by 19% and 24% respectively. Due to the post-earthquake recovery, buyer number and transaction volume of Japan rose by 29% and 28% respectively. Emerging economies including India, Russia, Brazil made a 9% increase in transaction volume, and the increase in potential markets including Africa, Asia, and Latin America reached 39%.
There is a slow increase of transaction volume in East China and the potential of the Middle and West China started to emerge. The transaction volume in the East is USD28.5 billion, increased by 2% only. The Middle and the West, though with a small base, make a 4% increase.
The transaction volume increased in necessity trading while decreased in non-rigid demand trading. That of necessities such as kitchen and tableware, medical products and consumer goods increased by 29%, 30% and 37% respectively, while that of non-necessities such as gifts, electronic products, and ceramics dropped by 9%, 11% and 15% respectively, reflecting a lack of confidence in overseas consumption.
There is still a larger proportion in middle or short term order and a smaller one in long-term order. Middle and short term orders within 6 months take up 88% of the total, which shows that the international market expectation remain cautious and refrain from giving long term orders, and domestic enterprises are worried about fluctuations in raw materials price and exchange rate so as to be reluctant to take long term orders.
There is an outstanding performance in e-commerce. The accumulated number of visits of the official website reaches 125 million, increasing by 1.6% over the previous session.